Kelaniya University MOU for Digital Marketing Degree
Posted in digital digital marketing sri lanka Local

Kelaniya University MOU for Digital Marketing Degree

Shenaya Alwis

In a landmark move that fortifies the ties between academia and industry, Kelaniya University signs MOU for new digital marketing degree, setting a precedence for digital education in Sri Lanka. This forward-thinking educational partnership marks the introduction of the Kelaniya Digital Marketing Degree, an innovative program tailored to meet the evolving demands of the digital marketplace. Drawing on the strengths and expertise of Ogilvy Digital, this collaboration is poised to mold intellectual champions in the field of digital marketing, reflecting a shared commitment to nurture talent and enhance educational paradigms through this significant university MOU.

Kelaniya University Signs MOU for New Digital Marketing Degree

In a remarkable development for higher education collaboration in Sri Lanka, Kelaniya University has embarked on a distinguished university partnership by signing a Memorandum of Understanding with Ogilvy Digital. This academic agreement ushers in a new era for digital marketing education, bridging the gap between academia and industry.

Historic Partnership between Kelaniya University and Ogilvy Digital

The alliance between Kelaniya University and Ogilvy Digital is unprecedented, marking an important milestone in the marketing education initiative. By formalizing this partnership, both institutions are demonstrating their dedication to craft a digital marketing program that addresses the dynamic needs of today's digital landscape. This university partnership is not merely a formality but a fusion of thought leadership aimed at cultivating the next generation of marketing professionals.

Introduction of the First State University Digital Marketing Program in Sri Lanka

Kelaniya University takes pride in introducing Sri Lanka’s first Digital Marketing Degree Program endorsed by a state university. This pioneering effort signifies the University’s proactive approach in recognizing the significance of digital prowess within the field of marketing. The introduction of this program serves as a commitment to academic excellence and reflects the foresight of higher education collaboration for national progress.

Enhancing Academic Excellence in Marketing Education

This strategic marketing education initiative goes beyond the conventional curriculum to integrate real-world expertise with classroom instruction. The MOU between Kelaniya University and Ogilvy Digital is poised to revolutionize the landscape of marketing education in Sri Lanka. Professors and department heads involved are set to offer students a comprehensive education that marries the theoretical underpinnings of marketing with practical, industry-relevant applications, thereby significantly enhancing the educational experience and employment prospects of its graduates.

Memorandum of Understanding: A Collaboration for Educational Innovation

The recently penned partnership agreement between the venerable Kelaniya University and the esteemed Ogilvy Digital marks a pivotal moment for higher education alliance within Sri Lanka. Not just a mere contract, this momentous Kelaniya university signs MOU is emblematic of a burgeoning relationship predicated on innovation, knowledge exchange, and a robust commitment to the digital marketing landscape.

This strategic university collaboration sets the stage for the deployment of a new digital marketing degree, distinguished as the first initiative of its kind spearheaded by a state university. The agreement delineates a framework of mutual cooperation aimed at promoting educational excellence and professional savvy among students entering the digital economy.

Ogilvy Digital emerges in this partnership as a cornerstone of industry expertise, bringing to the table their considerable prowess in digital strategies. Their advisory role transcends the conventional boundary between industry and academia, as they will collaborate on the curriculum development and serve on the Certified Professional Marketing Graduate Program's (CPMG) Accreditation Committee.

  • The MOU mandates the creation of an industry-relevant curriculum tailored to equip students with requisite digital marketing acumen.
  • Ogilvy Digital will provide guidance on course content, shaping modern marketers through cutting-edge knowledge and practice.
  • This collaboration will facilitate knowledge sharing sessions and guest lectures, bridging the divide between theoretical learning and practical application.

In sum, the MOU between Kelaniya University and Ogilvy Digital is not just an agreement on paper but is a vivid expression of their united vision to foster educational innovation and contribute substantially to Sri Lanka's digital economy.

Impacts and Opportunities of the Kelaniya Digital Marketing Degree

The educational partnership forged through the university MOU between Kelaniya University and Ogilvy Digital epitomizes a new chapter in digital marketing education in Sri Lanka, setting a benchmark for what collaboration between academic institutions and industry leaders can achieve. This groundbreaking initiative is designed to enhance career development while instilling invaluable skills that align with the diverse and dynamic nature of the digital marketing sector. Students of the program stand to gain not just theoretical knowledge, but also a practical understanding refined by direct industry input.

Ogilvy Digital's Role in Shaping the Curriculum

Ogilvy Digital, a paragon of success in the digital strategy realm, plays a critical role in this educational venture by tailoring the curriculum to meet real-world business demands. Their involvement ensures that the syllabus for the Digital Marketing Degree resonates with contemporary industry trends and practices. As a result, the degree program transcends traditional academic frameworks, offering a curriculum enriched with industry standards, paving the way for significant skills enhancement.

Enhanced Learning through Industry Expertise and Guest Lectures

A distinctive feature of this educational partnership is the direct interaction that students will have with seasoned professionals through guest lectures and knowledge-sharing sessions. These activities provide invaluable exposure to the latest industry insights and emerging trends, allowing students to bridge the gap between textbook learning and real-world digital marketing strategies. This innovative approach to education amplifies the learning experience and equips students with the competence to thrive in the evolving digital marketing landscape.

Internship Opportunities and Real-World Experience for Students

The MOU promises more than just superior academic insight; it heralds a suite of opportunities for real-world experience through internship programs with Ogilvy Digital. These internships are structured to provide practical applications of classroom theories and to fine-tune the digital marketing competencies of the students. Through such experiential learning, Kelaniya University students are empowered to embark on robust career development paths, primed to become the next thought leaders in the arena of digital marketing.

Shenaya Alwis

I’m a digital content specialist with a wealth of experience in writing online lifestyle, news, features and brand content for Business, interior design, fashion, beauty, travel, health and fitness, entertainment, culture and the arts.

I currently work as Senior Digital Editor across successful homes brands, including Lak Ruwana Ideal Home, Homes and Gardens, Real Homes and Gardeningetc.

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